DIOR FALL 23 - The Gateway of India in Mumbai
Graphic design and graphic production coordination with Bureau Betak for Dior.
Art direction by Maria Grazia Chiuri.
SHOW → Graphic proposals for the flower pattern and candle pattern, pattern composition and printing files for Toile de Jouy custom benches, creative proposals for photocalls, fitting module, press kits, signage.
AFTERPARTY → Graphic design, creative compositions based on Dior's Toile de Jouy pattern for custom floors, ceiling, furniture upholstery, backdrops, bars, menus, coatchecks, signage.
"The Gateway of India in Mumbai, one of the country's most important monuments, was the setting for the
Dior Fall 23 show from
Maria Grazia Chiuri.
For the occasion, the magnificent structure was fronted by an ephemeral arch, almost eight meters high, covered with a toran, a decorative hanging spectacularly hand-embroidered with symbolic iconography by the master artisans of
Chanakya and the
Chanakya School students, a task that took a total of 35,000 hours. Delineating the runway, thousands of cut flowers combined to form the intricate patterns glowing beneath the lights in two installations extending nearly the length of the esplanade. "
Design team: Clément Ottenwaelter, Nina Grassa, Omar Saad, Paul Gallet for Bureau Betak
Production team: Bureau Betak
Pictures by Gupta Niveditaa 
